In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), MAB Vice Chair John Jimenez, vice president of eCommerce for Noble Investment Group, and Zack Regner, CHDM, CHBA, board member of the HSMAI Hawaii Chapter, walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.
See more Insights on Inspiring Marketing from HSMAI here: https://americas.hsmai.org/insights/inspire-marketing/
