Viator, Tiqets, Go City on marketing authentic adventures – The #Phocuswright Conference

As travelers continue to dig for unique and meaningful experiences there’s more pressure on sellers to connect with them at just the right time and place. Social content and thousands of influencers have sway that some aggregators simply can’t match, so how do you target and differentiate while also reaching the widest possible audience in their travel journey? Some of the world’s largest sellers of experiences share their strategies for capturing traveler’s dreams, desires – and dollars.

Speakers
Panelists
Sarah Dines
Chief Commercial Officer, Viator
Luuc Elzinga
Founder & President, Tiqets
Jon Owen
CEO, Go City
Moderator
Madeline List
Manager, Research and Special Projects, Phocuswright