The complexity of guest-centric payments leads to many strong responses from hoteliers. The most frequent response is “well we don’t want to be merchant of record.” As the industry moves to guest-centric payments (or COBO/above-property/centralized payments), this session will explore the history of merchant of record and what it means in a contactless journey.
HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.
