The report: https://www.phocuswright.com/Travel-Research/Consumer-Trends/Shifting-Slopes-Navigating-the-Future-of-Mountain-Travel
One unique demand of mountain travelers is the desire to stay in properties with scenic views. When visiting the mountains, people want to see the mountains: scenic views are considered critical by 27% of mountain travelers. Those who did not rank them as critical were also likely to consider them important (25%) or nice to have (25%).
Phocuswright’s report, Shifting Slopes: Navigating the Future of Mountain Travel, provides unprecedented insight into the latest trends, behaviors and preferences of ski, snow activity and mountain travelers. The report is based on a comprehensive survey of U.S. travelers, interviews with industry experts and analysis of more than 2 million bookings for lodging, activities and amenities at U.S. mountain destinations.
Key highlights include:
– Understanding the mountain traveler: Age and gender, frequency of mountain trips, travel spend, key activities, lifestyle attributes and more.
– Destination selection: Top destinations, U.S. vs. international travel, leading destination selection criteria.
– Accommodations: Most popular lodging types, critical lodging features and more.
