When Consumer Needs Outgrow Hotels Shortcomings, New Opportunities Emerge

As travel consumers continue to want more sophisticated solutions, the hotel systems struggle to meet the needs of their demands. These panelists have created innovative workarounds that support the booking processing and hotel systems.

HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.