Who do European travelers trust the most for travel inspiration & booking? #Phocuswright research

Travel in the U.K., France and Germany continues to rise. Booking decisions are often influenced by factors revolving around value and price. Social media use has increased when planning and searching for trip ideas. Looking forward, most Europeans have a positive outlook for future travel plans, though these may be hindered by prolonged rising costs and some sustainability concerns.

GET THE REPORT SERIES HERE: https://www.phocuswright.com/Travel-Research/Consumer-Trends/Europe-Consumer-Travel-Report-2025

Revisited and streamlined in 2025, this report is based on a comprehensive survey of U.K., France and Germany consumers who traveled in 2024. It compares European consumers’ trip-planning and purchasing behavior, including the impact of emerging technologies on the travel planning process, as well as their expectations and goals for travel in the future.