ABOUT THE EPISODE
Big companies need new ideas. Startups need customers to prove their ideas work.
Wharton Professor of Operations, Information and Decisions and Senior Vice Dean of Innovation Serguei Netessine explains how corporate venturing is evolving beyond traditional investment models. He explores the rise of venture building and venture clienting, why becoming a startup’s customer can be more valuable than simply investing in it, and how these partnerships can help established companies innovate faster while giving startups a path to scale.
ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.
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#CorporateInnovation #VentureClienting #Startups #CorporateVenturing
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.
Launched in 1999, Knowledge at Wharton offers free access to:
– Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
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