ABOUT THE PODCAST
Google remains the dominant force in search, but how much of that power comes from real user preference—and how much from default settings? In this conversation, Wharton professor Leon Musolff unpacks a field experiment that asked users to try Bing temporarily. Surprisingly, about a third chose to stick with it. The study highlights how default options, brand familiarity, and limited exposure shape our online choices more than we may realize. Even when alternatives exist, users often revert to what feels most familiar—unless nudged to explore. This research offers a glimpse into the mechanics of digital behavior and raises timely questions about competition, user autonomy, and the future of tech regulation.
ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.
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#SearchEngines #GoogleSearch #TechPolicy #Antitrust #Google
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.
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