Will Holiday Sales and Marketing Look Different from Past Years? with Wharton Professor Peter Fader

Watch the full episode at: https://whr.tn/4a3O5JO

EPISODE OVERVIEW
The holidays are always about selling as much merchandise as possible, but marketing professor Peter Fader explains why retailers need to focus on consumer behavior analysis and pay attention to customers year-round. This episode is part of a series on “Holiday Retail.”

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research – but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
Learn more at http://whr.tn/rippleeffect.

#shorts #retail #holidayshopping #consumerbehavior #marketing
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